Unethical practices in the fields of marketing
Unethical Practices In Marketing January 26,2020 Nowadays the topic of ethics in business receives decent amount of attention.Current studies discovered that business ethics have significant impact on the way consumers evaluate companies and the way they behave on unethical behavior in a short-term.This research empirically discovers the impact of unethical marketing on customer based brand equity.Marketing is basically a discipline that provokes much debate.In fact,it has been accused of being used for unethical purposes.According to my research in these current periods ,I think that the very core of marketing in contrast with the doubt and criticism that is expressed by its opponents because customer satisfaction is marketing's ultimate goal.Considering all of the management fields marketing has taken the most criticism and carried the most doubt concerning moral and social responsibility issues. Some of the basic points of criticism against marketing are as follows...